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About Us > Message from Group Managing Director

Super Enterprise is a Malaysian company, with local operations in Kuala Lumpur and Penang, with a workforce of over 500 personnel. Founded in 1973 in Kepong as a family-run printing company of labels and stickers in one shoplot, Super Enterprise has grown to become a full-scale manufacturer of adhesive labels and stickers, with an enviable customer base across several continents, including conglomerates in the electrical, pharmaceutical, personal care, automotive, manufacturing, retail and food industries.

Today, Super Enterprise is distinguished in many senses. For one, it is still run by my brothers and myself, the original founders of the company. When we first started the company, our mission was simple - to create identities that come alive.

I am proud to say this continues to be the driving corporate mission today. Together we all play an active role in the day-to-day running of the business, making this fundamental to the company's continuing success. More importantly, it has become synonymous with quality, reliability and service to our customers.

The company's corporate achievements are best reflected in its wide range of products. Super Enterprise manufactures customised self-adhesive labels, computer labels, polyurethane (epoxy-like) coated printed labels, barcode labels and tamper-proof hologram stickers. Over the years, we have invested in new technology to produce high-precision labels, nameplates and LCD light conducting plates and assembled panels for increasingly sophisticated customer requirements.

I am confident of the continuing evolvement of this company. The subsidiaries within the group are focused on businesses which provide synergistic alliances to our principal activity of adhesive labelling.

I believe Super Enterprise stands poised to continue to provide a full spectrum of labelling requirements to customers, with its full-scale manufacturing facility coupled with sophisticated technology and long-standing commitment to customer service.

William Goh
Group Managing Director


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